Shop Bauerfeind.us
Successful migration of our
B2C USA webshop
Target audience
Consumers
Services
E-Commerce, system migration, SAP integration, payment & risk management, UX/UI design, SEO & performance optimization
Timeline
2024 to 2025
Link
The project
To reach, inform and convert our B2C customers more effectively, we migrated to Shopware as our new B2C shop system. Along with that we replaced the payment service provider (PSP) and rebuilt the interfaces to SAP.
Background
To hit the revenue and EBIT targets of more than 20% growth per year, we needed a modern shop system with strong usability, a customer-friendly approach (personalization, don’t make me think), along with flexible administration and a broad plugin ecosystem. Part of the project was adapting integration processes to B2C needs, for example expanding the payment methods and adding dynamic fraud management through the PSP.
The strategy
An analysis of different shop systems against a 100-point checklist showed that Shopware fit best. Building on the Sportshop Italy setup, we developed SAP integration, interfaces, PSP and B2C payment processing together with our agency and internal departments. That foundation then served the shops in Austria, the UK, the Netherlands and Germany, and later the B2C shop instance for the USA, including all SAP and interface adjustments.
The result
The new shop system does not just deliver the expected revenue growth; it is also much simpler and faster to work with, which saves time and money. The many available plugins let us take new ideas live quickly.
The shop
Better risk management
With the integration of our new PSP Novalnet we put a robust risk management system in place to cut down on fraudulent orders. Future plans: more payment options for an even better customer experience.
Agile SAP processes
By decoupling various SAP processes and adding a middleware layer we improved data integration, process efficiency, scalability and system compatibility. A game changer for operational flexibility!
»After months of hard work and plenty of hurdles, we successfully migrated our B2C US webshop from Hybris to Shopware, a real milestone for our team and our customers in the USA.«
Jo Beck,
E-Commerce Manager
Next-level webshop features
Faster feature releases, smoother product and content management and a state-of-the-art system that lifts our webshop to the next level.
Redesigned look
A brand-new look that connects our medical and sports product lines seamlessly. Thanks to Shopware templates, future design updates will run more smoothly than ever!
SEO & domain upgrade
We optimized the URL structure and moved to a country-specific domain (.us) for better SEO impact and a consistent brand identity.
Discover the shop
https://www.bauerfeind.us