DIGITAL

UNIT

Digital Unit
INNOVATIVE DIGITAL +
CREATIVE SERVICES

Bauerfeind AG

At the Digital Unit, we shape ✏️ the digital future ✧ of Bauerfeind with heart, courage, and a real drive to innovate. Together, we build digital experiences that connect customers 🌐 around the world, spark excitement, and create real value.

Stefanie Eberhart,
Head of Digital Unit

Digital Unit in numbers

As an interdisciplinary team, we drive global growth through compelling content, creative campaigns, and focused e-commerce. By combining strategy, technology, and data, we deliver measurable results that bring Bauerfeind closer to people in the digital space.

Impressions

Cases

Digital experiences, products and services that excite partners and customers all over the world.

Teams

Whether it is online shops, platforms, performance marketing or user experience: we make digital opportunities visible and open up new paths.

What drives us is clear: shaping the future, together, with passion and always in tune with the times.

stefanie eberhartHead of Digital Unit
Digital Commerce team leaders

Janine Heider

B2C E-Commerce

Our team runs direct B2C online sales of medical and sports products through marketplaces, our own international online shops and through subsidiaries and sales partners, in shared leadership with Franz Mock.

Ansgar Schäfer

Content / Campaign

Our team runs digital campaigns and content (text, image, video) and builds social media channels for end customers. The team also looks after the relationships with influencers, content creators and brand ambassadors who create content for Bauerfeind.

Sebastian Limmer

Digital Marketing Operations

Our team runs and develops digital platforms and services: international websites, apps, data and media management, digital partnerships, SEO and UX/UI design.

Franz Mock

B2C E-Commerce

Our team runs direct B2C online sales of medical and sports products through marketplaces, our own international online shops and through subsidiaries and sales partners, in shared leadership with Janine Heider.

Mario Mulack

B2B E-Commerce

Our team acts as a driving force at national and international level, opens up new business areas and works with customers in a customer-focused, data-driven and interdisciplinary way.

Stefanie Eberhart

Head of Digital-Unit

What drives us is clear: shaping the future, together, with passion and always in tune with the times.

Capabilities

Content & Campaign

Content and campaigns for maximum reach and a stronger brand.

Content Marketing (B2B & B2C)

Influencer Collaborations & UGC

Community Management

Campaigning

Social Media Governance & Guidelines

Performance & Search

Data driven activities for measurable results and top visibility.

Search Engine Marketing (SEM)

Performance Marketing

Newsletter

Customer Relationships & CRM

Strategies for acquiring customers, building loyalty and nurturing relationships systematically.

Customer Acquisition & Retention

CRM

Connectivity & Digital Ecosystems

Design & Technology

Digital infrastructure, user-focused design and technical platforms.

Design & User Experience (UX)

Mobile Apps

PIM, DAM & CMS

Domains & Hosting

E-Commerce & Strategy

Online retail, marketplaces and strategic business development.

E-Commerce & Shop Management

Shopping Platforms & Marketplaces

Business Development & Consulting

Business Intelligence & Data

Project Management