Bauerfeind Therapy App: A success story since 2018
Complementing the premium quality of Bauerfeind products with a digital add-on
Target audience
Consumers
Services
Project management, content management, UX/UI design, product development, quality management, partnerships & rollout management
Timeline
2018 to today
Link
The challenge
What started in 2018 as a strategic move to complement the premium quality of Bauerfeind products with a digital add-on has become an everyday companion people would not want to be without.
Background
Seven years ago Bauerfeind, at the time a pioneer in the medical app space, launched its first app certified as a medical device: the Therapy App. It went live with four knee products and the matching exercises.
Our solution
Today users can choose from 32 products, and the workouts are built from a pool of more than 200 exercises. The app delivers individual training that matches the diagnosis and the specific Bauerfeind product exactly.
The app
Users stay in full control:
They can train whenever and wherever they want, keep an eye on their progress at any time and swap exercises freely to tune the workout to their own needs.
Better all the time:
The Therapy App has come a long way over the past few years. What began as a simple tool for four products has grown, through constant updates and add-ons, into a full package for more movement in everyday life. That steady work has paid off: user numbers have been climbing for years and confirm how much people want this kind of digital support.
»After seven years in the app stores, the Bauerfeind Therapy App shows that innovation, customer focus and constant development are the key to lasting success.«
Christin Siebert,
Mobile App Manager
A targeted expansion: special exercises for pregnant women and a partnership with keleya
The latest update in 2025 brought wide-ranging feature changes and also added the Spinova® Mum. That added special routines for pregnant women with back pain to the exercise pool and opened up an entirely new audience. An extensive test with midwives confirmed the quality and relevance of this new content. The icing on the cake: we are now part of keleya, the leading pregnancy app. This partnership lets Bauerfeind speak to the new group of expectant mothers even more directly.
Always ahead of the curve
After seven years in the app stores, the Bauerfeind Therapy App shows that innovation, customer focus and constant development are the key to our lasting success.
