Product Finder
The digital path to the right product
Target audience
Specialist retailers
Services
Information architecture, user guidance, concept, consulting, requirements analysis, stakeholder management, development coordination, data analysis
Timeline
2021 to today
Link
The project
How can specialist retailers quickly and reliably find the right solution in our extensive product range? How do we cover the growing need for advice despite a shortage of skilled staff? And how can Bauerfeind support retailers with these questions while making our technical and digital expertise visible?
Background
The range of products and services keeps getting more complex and specialist retailers need orientation. At the same time the need for advice is growing while skilled staff are often scarce. Digital tools can help here and make the customer journey simpler. Product finders guide people to the right products or services in a playful way. Advice becomes more efficient, more modern and easy for everyone to access.
The strategy
Our product finders do more than make product selection easier; they make our services tangible: fast, clear and interactive. Especially in international markets, where advice is limited by language barriers and business hours, the many product finders are designed to create a strong scaling effect and make our expertise available worldwide.
The result
The product finders have created a digital advice solution that guides specialist retailers quickly, clearly and reliably to the right product recommendation. Complex decisions get simpler, the advisory workload goes down and our expertise becomes something people can interact with. At the same time we have a scalable solution that works nationally and internationally and delivers valuable insights for range planning, marketing and further development.
The product finders
Recommendation logic
At the heart of every product finder sits intelligent logic that evaluates the user’s answers. Every question was defined precisely together with the specialist departments so it reflects real user needs. Based on the answers, the product finder leads step by step to the right products or services. It combines solid expertise with clear, interactive user guidance: efficient, easy to follow and on target.
Design
The product finders are flexible and are visually adapted to the corporate design. Colors, fonts and icons are chosen so they support the user journey and strengthen the brand identity. Clear layouts, intuitive buttons and appealing visuals make them simple and interactive to use.
»Our goal was to give specialist retailers a tool that brings confidence to the advice process, even with a complex range and rising demands. The product finder combines solid expertise with clear, intuitive user guidance.«
Jewgeni Kluth,
Project Manager Digital Business B2B
Evaluating the results
The answers users give in every single product finder are captured automatically. This data delivers valuable insight into user behavior, preferences and trends. So the results support not only specialist retailers but also our own departments in advice, range planning and marketing.
Publishing and distribution
All product finders are bundled centrally on one overview page so the whole range is only a click away. Individual product finders can also be embedded flexibly on landing pages or in marketing campaigns. That extends reach, improves the user journey and makes interacting with our products and services a digital experience.
