DIGITAL
UNIT
Innovative digital+
creative services
Bauerfeind AG
At the Digital Unit we spark ✧ ideas for the future, shape ✏ the digital customer experience and create measurable results: we push internationalization 🌐 and revenue growth at Bauerfeind through focused e-commerce, creative online campaigns and strong content.
Stefanie Eberhart,
Head of Digital Unit
Digital Unit in numbers
Our focus: Opening up international markets in e-commerce and delivering measurable results through digital transformation.
Insights
Cases
Digital experiences, products and services that excite partners and customers all over the world.
Teams
The Digital Unit brings together digital skills in e-commerce, campaigning, social media, digital products and web, all to support the digital transformation of Bauerfeind AG and its partners.
B2C E-Commerce
runs direct B2C online sales of medical and sports products through marketplaces, our own international online shops and through subsidiaries and sales partners.
B2B E-Commerce
acts as a driving force at national and international level, opens up new business areas and works with customers in a customer focused, data driven and interdisciplinary way.
Content/Campaign
runs digital campaigns and content (text, image, video) and builds social media channels for end customers. The team also looks after the relationships with influencers, content creators and brand ambassadors who create content for Bauerfeind.
Digital Marketing Operations
runs and develops the technology, systems and applications. This includes international websites, apps and services, product data and media management, digital partnerships, SEO optimization and analysis plus UX/UI design.
Skills
The Digital Unit brings together the core skills of digital marketing and e-commerce.
The overview shows our main areas of work, from SEO and content marketing to data analysis and strategy development, all with one goal: growing visibility, customer loyalty and business for the long run.
01.
SEO (Search Engine Optimization)
Search engine optimization covers everything that improves how visible a website is in organic search results. That includes technical tweaks, optimized content and design.
02.
SEA (Search Engine Advertising)
Search engine advertising covers paid campaigns and ads in the advertising networks of search engines, for example through Google and Bing Ads. Typical goals are more brand awareness, more traffic or more product sales.
03.
Content Marketing
Content marketing relies on high quality, relevant content to inform, entertain and convince potential customers. The goal is to build trust and create long term customer relationships.
04.
Influencer Collaborations
Working with influencers to promote products or services. Authentic recommendations reach a specific audience with high credibility.
05.
User Generated Content (UGC)
Content created by users, such as reviews, photos or videos, that strengthens a brand. UGC feels especially authentic and boosts reach.
06.
Community Management
Looking after and interacting with an online community on social media or in forums. The goal is to stay approachable, drive engagement and build loyalty.
07.
Campaigning
Planned marketing campaigns built to hit specific goals, for example brand awareness or more sales. Strong campaigning relies on clear messages and precise targeting.
08.
Tracking
Collecting data to analyze user behavior on a website or in apps. Tracking helps to optimize campaigns and measure success.
09.
Newsletter
Regular emails with relevant information, offers or updates for subscribers. They strengthen customer loyalty and drive sales.
10.
Connectivity / Digital Ecosystems
Bringing different digital platforms and services together and integrating them. The goal is a seamless user experience.
11.
Mobile Apps
Applications for smartphones or tablets, often used to build loyalty or as a sales platform. They make things fast and easy for users
12.
PIM/DAM/PDM
Systems for managing product information (PIM), digital media (DAM) and product data (PDM). They keep data management consistent and well structured.
13.
CMS (Content Management System)
Software for managing and publishing content on websites without any coding knowledge. Well known systems are WordPress or TYPO3.
14.
Design and User Experience (UX)
Designing websites and apps with a focus on intuitive, enjoyable use. Good UX design improves loyalty and conversion rate.
15.
Domains and Hosting
A domain is the web address of a website, hosting is the storage space on a server. Both are essential for a website to be reachable.
16.
B2B E-Commerce
Online trade between companies (business to business). The focus here is often on large order volumes, individual prices and long term business relationships.
17.
Shop Management
(CMS/PIM)
Running an online shop with systems for content and product management. Good organization keeps processes efficient and the user experience strong.
18.
Channelshift Offline → Online
Moving business processes or customer interactions from the physical into the digital world. This includes online consultations or digital orders, for example.
19.
Support and Training in Marketing
Training and support for companies that want to sharpen their marketing strategy. This can be workshops, online courses or one to one consulting.
20.
New Customer Acquisition
Strategies for reaching and winning new customers. This includes targeted marketing, advertising and lead generation.
21.
Existing Customer Development
Activities that keep existing customers on board and win them back. This includes loyalty programs, personalized offers or customer service.
22.
Content-Marketing (B2B)
Content strategies made for business customers, to show expertise and generate leads. The focus is on expert articles, whitepapers or webinars.
23.
Customer Portals
A digital platform for customers with training offers and individual marketing services. Portals like this build loyalty and make self service possible.
24.
Business Development/Consulting
Strategic advice on business development with a focus on growth and optimization. The goal is to open up new markets and evolve business models.
25.
E-Commerce / Shop Management
Running and optimizing an online shop, including product maintenance, order processing and marketing strategies.
26.
Shopping Platforms / Marketplaces
(Amazon, Tmall, JD, …)
Online marketplaces where companies can sell their products. They offer huge reach and access to international markets.
27.
Online Advertising
Paid advertising on the internet, for example banners, social media ads or video ads. The goal is more visibility and more conversions.
28.
Business Intelligence/Data
Analyzing business data to optimize processes and strategies. BI tools make data driven decisions possible.
29.
Performance Marketing
Measurable, results driven advertising where costs are tied to success. This includes PPC campaigns or affiliate marketing.
30.
CRM (Customer Relationship Management)
Systems for managing customer relationships and customer data. CRM helps to personalize interactions and improve loyalty.
31.
Strategy
Long term planning and direction for marketing and business activities. A clear strategy delivers lasting success.
32.
Project Management
Planning, steering and delivering projects in digital marketing or e-commerce. Strong project management keeps things efficient and on schedule.
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Digital Unit
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